“You don’t get people who walk into a board meeting and go ‘I genuinely don’t give a fuck.’ And people who genuinely don’t give a fuck can generally get what they want. Because they’re prepared to lose. The men in suits go, ‘Oh, I see what you’re doing.’ But they don’t fucking see what you’re doing. ‘You’re going for a bigger percentage.’ Because I don’t give a shit about money, I am coming at it from a totally other angle. So the position I get into is where they think I’m a really sort of powerful manipulator, financially. These so-called big money men. Big fucking powerful money men. Into money. ‘Oh, I see.’ But they don’t fucking see. They just think I’m a really smart businessman, and they start to fucking hate me in terms of business. They don’t realise I’m really going, ‘I don’t give a fucking shit if I drive this thing into the ground. I’d rather have nothing than something shit.’” — Damien Hirst